Coffee… every one knows what it is, that piping hot beverage that evokes a happy dance of the soul. For some coffee is a morning ritual or a decadent treat after dinner, for others a quiet refuge to gather thoughts. The smell is distinct, bold and connotative, and the taste is not for everyone. Still, the hot beverage has become staple in many cultures, including here in the U.S.
Welcome to the first edition of, What’s in The Pot, one’s only destination for all things coffee.
This week we are drinking Private Selection Breakfast Blend Dark Roast. Although, this sounds like a top shelf coffee it does not taste like one. The Private Selection brand is tricky marketing by the mega-retailer Kroger Co., or commonly known as Kroger. According to a list distributed by Forbes Magazine, Kroger is the third-largest retailer in the world and the #17 largest corporation in the U.S. by revenue.
Kroger carries at least three different store brands on their shelves in East Tennessee. The coffee selection includes three Kroger brands: Spotlight, Kroger and Private Selection. The three are supposed tiers of the same products and have varying associated costs. According to the packaging, all three are distributed out of Cincinnati, Ohio, but have little other similarities.
The Breakfast Blend in the pot this week, list 100 percent Arabica Coffee Beans as the ingredients. The Kroger labeled breakfast blend is milder and does not sport the same claim. Check in next week for what the Spotlight label list as the ingredients.
First impressions of the ground coffee are very bold and in-your-face. The smell of the coffee consumes the senses. Opening the bag fills the air with a memory-inducing aroma that thrust one into thought. It is a coffee that reminds you that you are drinking coffee.
The color before brewing is dark, but not as black as expected. It is a black/brown darker than black walnut. The particular color of these ground beans is typical of dark roasted Arabica coffee. A pleasant surprise is that the grounds were not dry but they did dry-out quickly. This is important because proper packaging and storage reduces diminished flavor when brewing.
Brewing fills ones home with the scent of the bold drink. The bag in review here was ground before purchase. It is more convenient but does diminish the flavor. One also loses the control of the grind. This blend has a fine grind like an espresso.
The grind affects the flavor of the coffee greatly. An espresso will always have a fine grind, and bold flavor. The more course the grind the lighter color and flavor after brewing.
This particular brew has a strong flavor as advertised with a bit burnt nut on the back of the palate. There does not seem to be a bitterness that can come with other bold coffees. There is a little acidity but not as much as a bottom shelf or stale coffee. With some dark roast one can become bloated and gassy. This blend does not have that issue unless one over indulges.
The stale-coffee after taste does come with this particular brew. One must minutely over-indulge to get the taste, but it is powerful. Be warned that too much of this coffee will repel others. Carry a mint, gum or toothpaste and brush while traveling away from home after drinking.
Overall, this is a good coffee and decent for the price. One should not pay more than necessary for this particular brand. Luckily this coffee is on sale a lot, but only available at Kroger. The caffeine content is typical of a dark roast. If one is looking for the higher levels of caffeine go with a medium or light roast breakfast blend.
Next week’s topics will be history of coffee and how the drink has spread across the globe. There will be a new brand and blend to review so check it out.