Obtaining a Sponsor

If you have ever started or tried to start your own media production outlet you know that it is not cheap. The cost of cameras, travel and processing equipment is enough to bust some peoples budget. For those passionate about it they find a way.

One way that some do this is through sponsorships. A sponsorship is when one or more businesses invest in your project. Whether this is a race team or a television show, sponsorships work pretty much the same way. The sponsor gives you money, product or support and you speak on their behalf to your fan base.

This can be a great way to raise money for a media project if you have a viable outlet. It can be challenging trying to secure a sponsor. If you do not have a fan base already following you, why would a business invest? The challenge is to produce enough quality content to attract a few sponsors.

The first sponsor seems to be the hardest to secure. Other business will take interest if one has already. One is reminded of needing credit to build credit or “if you build it they will come” but you need them to build it. The challenge is half the battle for enterprising entrepreneurs.

Try looking for a start-up business. A business in its first year will need exposure to help lift the brand. If you offer advertising and exposure they may jump on board. If you have a fan base for you media product already the brand will be even more enticed.

Offering something in return could also help. Do not merely ask for a sponsorship. Make sure that you inform the potential sponsor that they will be getting advertising in return. Having the ability to produce commercials or graphics may help.

In any instance securing a sponsor can be the hardest part of producing content. If you have the ability produce quality content first you should start there. Sponsors will come to you if your fan base is large enough. If you do not have the equipment produce the best content that you can. Continue to work hard and you will get there too.